How Social Media is Impacting Business
media is more than a way to connect with friends and family. The modern use of
social media helps businesses reach out to clients and associates. Businesses
need to harness the power of social media to remain competitive in a growing
At first, some entrepreneurs wrongly believed social media was a passing fad.
They thought Twitter, Facebook and other social media sites were for kids. The
reality is that social media is here to stay and more businesses are using it
Businesses turn to social media to reach a wider audience. Competitors go beyond
the local area to capture customers regionally, nationally and even
internationally. All demographics are represented when businesses engage in
social media marketing.
Social media also offers businesses greater transparency. Customers know more
about the company and a new level of dialogue is available. Businesses have an
opportunity talk to customers, respond to their comments and gather meaningful
information about consumer demand and opinion.
Businesses develop a reputation on social media even if they are not present.
Maintaining a recognizable presence keeps businesses abreast of their
reputation. They also have an opportunity to respond to statements and build a
better reputation based on trust and communication.
Social media is an excellent way to offer superior customer service. Having a
Facebook page is another place to connect with customers. Many companies post
articles and updates to keep people informed, attract new customers, boost their
image and become a reliable source.
Many customers, especially younger ones, turn to social media over traditional
media to find businesses and services. If businesses are not present on social
media, they are losing potential customers to the competition.
Another way to reach out to more customers is maintaining a blog. It keeps
companies in touch with consumers, attracts interest and helps the website move
up the ranks of the major search engines. Businesses with updated content who
maintain social media profiles are more likely to rank well on Google, Yahoo and
other major search engines. An improved ranking means more customers find the
Professionals and businesses encourage loyalty and ongoing communication by
maintaining profiles on social media. Key people should create a profile on
LinkedIn to stay in touch with colleagues and get updates in their field. By
welcoming statements and creating responses, social media becomes an interactive
way to boost your business image and profits.
Need help hiring or developing top talent? Contact us today!
Written for us by
our associate Gary Sorrell, Sorrell Associates, LLC.
Copyright protected worldwide. All rights reserved.
Emotions Affect Company Morale and Performance
in the workplace, whether positive or negative can have a short-term or
long-lasting effect on employees and the business. Some employees, without ever
realizing it, have the power to bring workplace morale down in the blink of an
eye. This is usually with a negative side comment or from an angry glance.
Whether it is the employee’s personality, a problem they are experiencing at
home, or the fact that they are simply unhappy at work, their negative attitude
can spread like wildfire throughout the office.
employees experience different moods throughout the day. Some are short lived
while others drag on for hours or even days. Stress, anger, happiness,
disposition, and everyday duties all have a way of affecting morale and
performance. It is how we display our moods and feelings and how we interpret
the moods and feelings of others that determine how they will affect the
employees try to mask their feelings by voiding their faces of all expression
and carefully choosing the way in which they speak. Others have no qualms about
voicing their unhappiness and negative opinions regarding work related issues.
often creates a level of discomfort and avoidance. If an employee is continually
in a bad mood, others in the workplace will disparage from working with this
employee and may even come to dread passing them by in the hallway or sitting
across from them during the morning meeting. This can all lead to an increased
level of discomfort, stress, and anxiety. Furthermore, the willingness to work
as a team, morale, and ambition all decrease. Unfortunately, it only takes one
bad grape to spoil the entire bunch.
Curbing Negative Emotions in the Workplace
order to stop being affected by the negative, you yourself must feel positive.
Come to work well rested, eat well and exercise.
Recognize how and where stress and anger affects you.
feel a negative emotion coming on, step back and go for a walk.
the source of your feelings and deal with it in a constructive and positive
your mind of negative thoughts and focus on the positive. (Affirmations)
your focus away from the negative.
yourself of what is going positively to refresh your mood.
of getting angry, do something to rectify the negative situation.
the initiative to get things done. If you think something could be better or
needs to be implemented, make it happen.
There is a Productive Way to Manage Emotions in the Workplace
Employees that are unhappy, hurt, or angry have ways of getting back at their
co-workers and the business. Sometimes without a conscious notion of what they
are doing. Other times on purpose. Everyone has feelings and an ego. It is how
individuals choose to display their feelings and egos that affect those around
them and the company. It is important to display both positive and negative
emotions in the workplace with caution & moderation.
an employee is unhappy, it is important to give them a safe way to vent their
anger and frustration. Allowing them to bring emotions to the table in a safe
and uncompromised way lets them know that their employer cares and that their
opinion matters. This releases negative emotions and immensely reduces any acts
of sabotage the employee may engage in.
is crucial for businesses to properly train employees on how to handle their
emotions at work. This training will generate a more productive and successful
Motivate Your Team
Since human resource is an essential element to your organization's success,
start setting goals for your employees for greater motivation and productivity.
Employee goal setting will allow you to be strategic in your means of operating
programs or initiatives with the goal of directly contributing to the long-range
objectives of your organization. The first and foremost goal for the human
resource division is to increase employee productivity, which will directly
contribute to increased corporate revenues.
Employee goal setting is just part of the entire objectives of the company.
Others are production, financial, and sales marketing targets. Employee goal
setting brings many benefits to the company.
There are many reasons for you to set employee goals. Goals can give constant
motivation to employees by focusing them on the purpose of your business.
Success is made possible through employee goal setting because the employees'
efforts and concentration are geared towards the company's goals.
organization must know how to evaluate the performance of its employees and
align organizational goals that will eventually lead to their growth. Employee
goal setting will increase employee productivity, which is vital to the growth
of the company.
The McNeill Group consistently provides clients with tangible results by achieving and exceeding measurable goals. Having been in business for over 15
years, we know that our success is wholly dependent upon the success of our clients.
Essential Tips for Webinar Wizardry
last webinar wobbly? Did it lack participation and pizzazz? Fear not! Dr. Ron
Bonnstetter breathes new life into your bland webinar by reviewing the basic
tenets of effective webinars and by providing neurologically based tips for
better engagement and success. This 7 Essential Tips for Webinar Wizardry event
will explain how to achieve wizard-like success during your next web-stravaganza.
at 4:00 pm Eastern Daylight Time
communication skills is absolutely essential to effective leadership. The leader
must be able to share knowledge and ideas to transmit a sense of urgency and
enthusiasm to others. If a leader can’t get a message across clearly and
motivate others to act on it, then having a message doesn’t even matter.”
“A smile while giving honest criticism can make the difference between
resentment and reform.”